Looking back on the development of China's automotive industry over the past 20 years, we have witnessed the transformation of cooperation models. From the early "market for technology" joint venture automotive cooperation model (i.e. "old joint venture") to the international automotive giants seeking equity cooperation with domestic independent brand automotive companies (i.e. "new joint venture"), this shift in the role of Chinese and foreign brands proves the significant progress of China's independent brand automotive industry in terms of intelligence.In addition, with the advancement of carbon neutralization, China has increased its support for independent brands, providing a strong driving force for independent brand automotive companies to go global.

Despite facing many difficulties and challenges, the insufficient supply of global markets and the intensification of international instability under the COVID-19 pandemic have provided opportunities for China's automobile industry to achieve leapfrog growth.According to the monthly automobile export data released by China Customs, China's automobile industry has completed early experience accumulation and is constantly moving towards high-quality development driven by the two-way enhancement of product power and brand power. The main trend characteristics are to migrate to developed countries and regions, to deepen into the hinterland of Europe, and to radiate and spread to the world based on key markets. This has been confirmed by the overseas strategic trends and financial reports released by major automobile companies. In the future, with the maturity and improvement of the domestic automobile value chain, under the support of overseas resources, China's automobile overseas ecological value chain will continue to be constructed.

On November 28-29, 2023, the 2nd Automotive Overseas Export Summit 2023, hosted by ATC Automotive Technology Platform and co-organized by Ningbo Zhoushan Port, was successfully concluded at InterContinental Ningbo. The summit brought together outstanding experts from the fields of vehicle factory international companies, automotive parts export enterprises, overseas distributors, testing and certification law firms, automotive networking enterprises, marketing companies, transportation, logistics enterprises, consulting institutions, etc., to discuss how to achieve high-quality export of China's automotive industry chain.

the 2nd Automotive Overseas Export Summit 2023

Liu Zhijie, VP and General Manager of Cloud Business Department of Sirun (Beijing) Technology Co., Ltd., was invited to deliver a keynote speech titled "Intelligent Internet Connection Open Platform for Global Business Coverage", in which he discussed how Sirun's Intelligent Internet Connection Open Platform can help automotive companies achieve global business coverage in the context of a large number of self-owned brand automotive companies choosing to go global.

Event Grand Occasion, Interactive Communication

The following is a summary of the views：

With the strong recovery of the global automotive market and the growth of car ownership, the demand for intelligent network management of cars will also steadily increase. In the context of more and more Chinese automotive brands accelerating their global business, how to help car companies comply with the laws and regulations of the overseas destinations, data cross-border compliance strategies, achieve full-process management of overseas local operators, and deal with complex cross-regional operation and maintenance scenarios have become important issues for many self-owned brand car companies to go global.

Intelligent Internet Connection Open Platform Helps Car Enterprises to Realize Intelligent Going-out

In terms of intelligent networking, self-owned brand car companies have achieved the independence and marketization of key technologies with their early layout. The quality of products and services is increasingly recognized overseas, and car exports have become an important driving force for the growth of China's total automobile production and sales. However, this sales model mainly relying on export trade is affected by the superposition of international political and economic factors, which is highly uncertain. To truly gain the recognition of overseas consumers, car companies need to provide "localized" intelligent experience according to the differentiated pain points of different markets.

However, building and deploying an independent intelligent network platform for each overseas destination market will increase the operating costs of car companies, while also bringing platform operation and maintenance issues. How to control costs while ensuring user experience is the biggest challenge facing intelligent overseas expansion.

Since its establishment, Sirun has assisted domestic automotive companies in successfully delivering multiple overseas projects, covering North America, Russia, Europe, the Middle East, and Southeast Asia. Through analysis of the export share of major automotive export target countries, combined with Sirun's overseas project implementation experience and data regulation research results from major countries around the world, we found that building intelligent internet connection open platforms in Germany, Singapore, Brazil, Russia, Iran, Saudi Arabia, Australia, and other countries can cover more than 90% of automotive export target countries, achieving rapid globalization. The convenient vehicle access mode enables self-owned brand automotive companies to achieve network coverage in overseas destinations at a faster speed, effectively helping automotive companies reduce costs in overseas markets, improve product competitiveness, and realize the vision of intelligent overseas expansion.

Intelligent Internet Connection Open Platform Assists Car Manufacturers to Rapidly Deploy Global Business

Intelligent Internet Connection Open Platform of Sirun continues to use the five major standardized technology systems (access, protocol, data, application, service) and big data intelligent connectivity base in China to solve the difficulties and pain points of car companies going global. By building 200+ For Car componentized services, it provides a new idea for digital upgrading for partners in the global automotive industry chain.

Overseas Intelligent Internet Connection Open Platform Provides New Ideas for Digital Upgrade

Cross Compliance Barriers to Assist Auto Makers in Breaking Through Overseas

International standard certification in safety, environmental protection and other aspects is a major challenge for self-owned brand car companies to go global. In recent years, intelligent networking has become a standard configuration for cars. The authoritative research institution IDC predicts that by 2024, more than 71% of new cars shipped globally will be equipped with intelligent networking systems. Car company product compliance, compliance with global shipping regulations, and compliance with global data protection and personal information regulations are the criteria that major companies must follow, such as the EU GDPR, the US CCPA, the Indian PDPB, the Korean PIPA, the Japanese APPI, the Singapore PDP, and so on.

To cope with transnational regulation and regional differences, Sirun provides a data compliance handling plan based on the "strictest data protection regulation in history" GDPR, providing overall ideas and suggestions for the implementation of compliance in the overseas business of car companies.

Take GDPR Regulations As An Example To Propose Data Compliance Processing Solutions

End-to-End Compliance Strategy, Assisting Car Companies in Going Global Without Worries

Years of Experience Accumulated, Cracking the Problem of Resource Integration in Going Global.

In the process of going global, automotive companies face many challenges, and resource integration and consolidation is one of the important difficulties. In overseas markets, automotive companies need to communicate and cooperate with local operators, suppliers, and other partners to achieve effective resource integration and optimal allocation. However, due to differences in culture, language, regulations, and other aspects in different countries and regions, as well as the inconsistency of communication protocols and technical standards, automotive companies face certain difficulties and challenges in communicating with local partners.

To address these challenges, Intelligent Internet Connection Open Platform provides comprehensive resource integration and operation solutions for car companies to go global by integrating various intelligent networked technologies and applications, helping car companies improve their full life cycle management system, achieve localization of all aspects of the entire chain including employees, product definition, production, and service, improve resource utilization efficiency and management level, and establish a global brand influence.

Overseas Market Content Resource Integration and Operation Solution

Overseas Operator Integration and Holistic Management of Code and Number Resources

Addressing Complex IT Operations Scenarios Through Global Service Assurance

Car companies also face difficulties in expanding overseas markets due to the difficulty of cross-regional project delivery and operation and maintenance. Multi-platform management and project lifecycle management are often difficult to achieve, resulting in unreliable after-sales operation and maintenance services. This difficulty not only affects the international business development of car companies, but also inconveniences consumers. Therefore, the difficulties and pain points of cross-regional project delivery and operation and maintenance are important issues that car companies need to address in their overseas expansion process.

As a global senior automotive networking operation service provider, Sirun has global node deployment and operation service experience in automotive networking, and can provide global operation and maintenance service guarantees for car companies. Sirun has rich experience in international business and global business construction, can meet the requirements of different regional policies and regulations, and provide complete automotive networking services and global operation and maintenance service guarantees, providing strong support for the international business development of car companies.

Provide Global Operation and Maintenance Service Guarantee

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With years of deep research in the field of Internet of Vehicles, Sirun has created the first domestic delivery model based on intelligent network open platform "low-code cloud technology PaaS + business SaaS service normalization and agility"by virtue of its leading core technology, complete product layout, and mature end-to-end delivery experience. It has built a software and hardware integrated automotive intelligent solution and has successfully served more than 70 front-loading OEMs with rich experience in commercial project delivery. As of October 2023, cars equipped with Sirun intelligent network terminals have been exported to India, Indonesia, Vietnam, the Philippines, Russia, the United States, the Middle East, Taiwan and other regions and countries.

Sirun Intelligent Network Terminal

Liu Zhijie said that Sirun is willing to cooperate with more enterprises around the world to jointly promote the wide application of intelligent network technology in the global market, achieve high-quality development of China's automobile industry chain, and look forward to seeing more enterprises in the intelligent network automobile industry chain join hands to help more Chinese brands emerge in the global automotive market and shape the future of the intelligent network automobile industry.