The wheels of history never stop and go forward. In the past, people lived a leisurely life by car and horse. Today, riding a car gives us more views; By 2030, 100% of new cars are expected to be connected to the Internet, 10%-15% of new cars will be fully auto-driven, 32% of new cars will be shared travel mode, and 100% of passenger cars in China will be electrified... It is not difficult to feel that the automotive industry is in the transition of interconnected, automated, shared and electrified industries.

11th TC Automotive Internet Conference

From December 4 to 6, 2018, the 11th TC Automotive Internet Conference was held in Shanghai. With the theme of "Auto Link World, Digital Operation, Travel Intelligence", this conference brings together 1200 + senior members of the Intelligent Network Joint Venture in the cross-border automotive + Internet industries, 600 + representatives of automotive enterprises and Internet giants, and nearly 100 top experts of the Intelligent Network Joint Venture at home and abroad, taking the opportunity of digital transformation, to discuss the development trend of the industry and the feasible business model.

Microsoft Technology Innovation Promotes the Transformation of Automotive Industry

Ding Guoxiang, General Manager of Microsoft Asia Automotive Industry, was invited to attend the conference and deliver an important keynote speech. The keynote speech titled "Developing Technology Platforms and Cooperative Ecology to Promote the Value Chain of the Automotive Industry" explained the challenges and future scenarios faced by the industry in transition from the unnecessary level to the present guests, and how Microsoft can use its own technological advantages to provide professional solutions for the automotive industry, and strongly help the transformation.

Ding Guoxiang, General Manager of Microsoft Asia Automotive Industry (formerly Geely Automotive CIO)

Ding pointed out that future challenges for the automotive industry should occur more in mobile service experience and automotive intelligence. The new automotive ecosystem, centering on customer experience and starting from customer needs, can win the market only if automotive enterprises have excellent mobile travel service capabilities and perfect business operation ecosystem. At present, augmented reality and virtual reality have greatly promoted the transformation of the automotive industry, and technology has gradually appeared in automotive design and development, safety performance, brand display, and even in the chain of sales.

In the future, Microsoft will work with partners in the automotive industry to focus on key areas including vehicle networking, auto-driving, smart travel, marketing, sales, services, smart supply chain and emerging technologies, combining smart assistant voice interaction, Azure Maps location services, AD development/testing partner ecosystems, whether collaborative approaches or end-to-end technology combinations, from a technical level. Operation management helps automotive enterprises achieve win-win of brand value and customer experience, and promotes the overall digital development of the automotive industry.

At the same time, Ding emphasized that Microsoft in the automotive industry is to help companies accelerate the transformation, while adhering to the three principles of Microsoft in the automotive industry:

- Win with the whole car factory and suppliers, not compete

-Ensure that the data of the car company is always in the control of the car company itself

-Ensure brand and customer experience belong to car companies

Microsoft Shows Professional Intelligent Solutions Together with ISV Partners

On the scene of the conference, in addition to the keynote speeches of industry coffee and experts with full technical content, solutions on technology and products from various enterprises are also a highlight.

The booth of Sirun (Beijing) Technology Co., Ltd. attracts a large audience

Microsoft provides a strong platform guarantee for partners as a basic platform provider. Relying on Microsoft's basic platform and combining with enterprise characteristics and market demand, Sirun develops professional, humanized and intelligent service products.

Many participants came to the Sirun booth to visit and inquire. Among them, how Sirun's open platform technology for vehicle networking and scene-based data service methods can help the transformation of electric vehicle enterprises have received much attention. 

Sirun (Beijing) Technology Co., Ltd. Exhibitor

In fact, as early as November 8, 2018, Sanjay Ravi, General Manager of Microsoft's global automotive industry, invited the Sirun team to have in-depth exchanges and highly recognized Sirun's plan to build an open platform for automotive smart network based on Azure. We were very impressed by Microsoft's cooperative, open and win-win attitude. Microsoft said: We hope to build a localized automotive industry solution together with China's professional automotive networking platform companies.

In the context of the Intelligent Network Consortium, traditional automobile enterprises have to win-win through cooperation in order to bring the Intelligent Network Consortium into millions of households. Enterprises that want to "unite the world" are difficult to succeed, so effective interaction with local resources and cooperation with technology companies become the key to success.

How to achieve collaborative development after entering a new ecology in the future? This requires a more open platform.

Sanjay Ravi, General Manager of Microsoft's Global Automotive Industry, and the Sirun Team

Sirun (Beijing) Technology Co., Ltd.

A professional car networking service operator with the largest scale of domestic commercial projects, dedicated to making travel services efficient and safe for more people. It is also a long-term strategic partner in Microsoft Azure technology. By using Microsoft's Azure Intelligent Solution, Sirun provides customers with core leading technology and high quality customer service on the vehicle networking platform.

（Some of the above pictures are from the public number Microsoft Technology）